Is All Perfume The Same?
By Joseph Hanoa
The use of perfume dates back to ancient times when the Egyptians used various kinds of scents and incense. At first the use was for religious purposes but eventually came to be used for cosmetic purposes. The use of scents spread to other parts of the world and became particularly popular in France. France eventually became the center of the perfume industry and developed eau de cologne. All of these early were made out of herbs, spices, fruits, flowers and other natural ingredients. They didn’t have chemicals to mix to duplicate natural scents. The use of chemicals resulted in the development of many kinds of new scents.

The development of new today is at a faster rate than ever in history. Perfume manufacturers used to introduce only a few new fragrances per year. In this way the market was able to absorb them. Now they introduce several hundred new fragrances per year and the market is flooded with new fragrances in addition to the existing ones. Celebrities used to endorse and promote various fragrances like Lauren Hutton with Charlie. The fad today is for manufacturers to develop a perfume scent for a celebrity, like Elizabeth Taylor and White Diamonds. The celebrity now shares in the profits of their own scented creation. The perfume manufacturer has their chemists ask the celebrity what kind of scent they like and then they being to mix it. They keep adding different chemicals and oils until they find one that the celebrity likes and okays. Once they have the formula, they begin to mass produce and market the scent using the celebrity’s name. This practice has helped to pull the perfume industry out of the doldrums that it was in for several years. Since White Diamonds was so popular, other stars like Jennifer Lopez, Brittany Spears, Celine Dion and

Happy Leap Year 2008!
Google included a special logo to remember that today, February, 29 is the day that makes this year a "Leap Year", including a frog within the logo. 2008 Logo: 2004 Logo:
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others have with their names on them. How long the fad will last, nobody knows. How much perfume will they sell and how long will they sustain sales is again unknown. People can only wear so much perfume at a time.

Perfume and other fragrances still make nice gifts for both men and women. Today men wear scented fragrances for cosmetic purpose just as women do. Getting men to accept fragrances for cosmetic purposes widened the market for the perfume manufacturers. Perfume manufacturers will continue to create new fragrances as long as the market accepts them.

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